adidas identifies the most frequented tracks and courts in heavily polluted Shanghai, equipping them with a special kind of cement that clears the nitrogen oxides in the air, making it safer and easier to play your sport.
Oxycourts
adidas
Awards
D&AD New Blood Awards — Wood Pencil
Clio Sports — Silver
Golden Award of Montreux — Gold
Creative Team
Copywriting: Aditya Sunilkumar
Art Direction: Christophe Lefevre-Henzel, Opeyemi Aluko, Felix Ebell
School: Miami Ad School Europe