With an electric mountain bike, it’s not only fun to go downhill. It’s also fun to go uphill. It’s “Double the Fun”, so to say. We thought that this claim was perfect to advertise the new electric mountain bike motors by Bosch.

Double the Fun

Bosch

Creative Team

Creative Direction: Felix Umbach
Copywriting: Lars Rexa
Art Direction: Kushal Birari, Felix Ebell

Agency: Jung von Matt

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adidas - Oxycourts

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o2 - Grow Billboard