The Every Home in Minecraft
o2/Telefonica
An architectural in-game masterpiece representing typical residential buildings in Germany to spread the word about o2’s best in class internet for consumers, in particular gamers.
Awards
Clio Entertainment — Gold, 2x Silver
Red Dot Award — Silver
The Caples Awards — Bronze
Cresta Awards — Bronze
ADC Germany — Bronze, Merit
Golden Award of Montreux — Gold
Annual Multimedia Award — Gold
Deutscher Digital Award — Silver
The One Show — 3x Shortlist
New York Festivals — 2x Shortlist
The Lovie Awards — Silver, People’s Love Winners
Creative Team
Executive Creative Direction:
Leif Johannsen, Patrick Matthiensen
Creative Direction: Pavel Bondarenko,
Daniel Steller
Copywriting: Philipp-Morten Gohla,
Philip Ziegler
Art Direction: Felix Ebell
Agency: Serviceplan Bubble