A provocative message that made it to the most southern point on this planet. And a powerful woman that broke a world record while emotionally charging the brand “INTERSPORT”, generating a billion organic impressions.
Not bad
for a Girl
INTERSPORT
Awards
New York Festival of Advertising — 2x Bronze,
3x Finalist
ADC Germany — Merit
Hashtag Sports Award New York — Best Branded Content or Series, Best Engagement for Good, Most Creative Partnership With an Athlete or Influencer
Creative Team
Creative Direction: Grischa Mentgen, Flo Schneider
Copywriting: Mattias Jahn, Irakli Asatiani
Art Direction: Michael Hülsbeck, Felix Ebell
Videographer: Melina Hipler
Agency: Jung von Matt