TRADITION MIT ZEITGEIST
The “Schlegl”-bakery is a traditional bakery in southern Germany with it’s history dating back to the year 1896. The owner is a friend of mine and asked me for a rework of their brand and communication. Here i was doing the entire process from CI, logo design, claim development, design and text of the new website, product photography, development of the instagram channel, posters and a recruiting campaign for young bakery employees.
Logo + claim
Copy, Art Direction, Photography