ICONS OF A NEW GENERATION
Mercedes Benz gave us the task to create a visual for the announcement of the brand becoming the exclusive automotive partner of the League of Legends Worlds (the LoL World Cup). The visual should include some historic moments of the last 10 years of league of legends history.
We went one step further and created a series of images together with legendary illustrator Chris Skinner that represent a visual timeline. The first visual shows a CLA Coupe from the front and behind it you can see figures and happenings representing iconic moments of the last 10 years of League of Legends. The next picture shows the car from the back, including a glimpse into the future of Mercedes Benz and League of Legends.
Concept & Art Direction
Jung von Matt/ Sports