LIDL

FRISCH IM ESPORT

LIDL, a well known German retailer, is the last brand you’d associate with an Esport team. Despite that fact, they decided to become sponsors of a famous Esport team SK Gaming and asked us to create a campaign for their partnership. We decided to be completely honest, and say that, “Hey, we have no idea of Esport, but we know everything about fresh food”. This overarching thought led to us winning the pitch with the campaign title – Fresh in Esport.

LAUNCH FILM

KEYVISUAL

MORE TO COME SOON

ROLE
Concept & Art Direction

CLIENT
LIDL Deutschland

AGENCY
Jung von Matt/ SPORTS