LIDL
FRISCH IM ESPORT
LIDL, a well known German retailer, is the last brand you’d associate with an Esport team. Despite that fact, they decided to become sponsors of a famous Esport team SK Gaming and asked us to create a campaign for their partnership. We decided to be completely honest, and say that, “Hey, we have no idea of Esport, but we know everything about fresh food”. This overarching thought led to us winning the pitch with the campaign title – Fresh in Esport.
LAUNCH FILM
KEYVISUAL


MORE TO COME SOON
ROLE
Concept & Art Direction
CLIENT
LIDL Deutschland
AGENCY
Jung von Matt/ SPORTS
ALL · INTERSPORT · AMNESTY INTERNATIONAL · ADIDAS · BOSCH · MERCEDES BENZ · HYUNDAI · WACKEN · HMG · LIDL · SCHLEGL