Internet für zuhause.
o2 is the only Internet provider in Germany which offers the greatest coverage and all available
types of technology—from DSL to 5G-based Wi-Fi to fibre-optic Internet. In short: o2 has the right
Internet for every home.
To demonstrate this, we created a key visual that represents all ways of living and the diverse architectural and building styles that are typical in Germany.
Introducing: the Every Home.
This iconic building was at the core of a large scale, 360° campaign.
Concept & Art Direction
ALL · INTERSPORT · AMNESTY INTERNATIONAL · ADIDAS · BOSCH · MERCEDES BENZ · HYUNDAI · WACKEN · HMG · LIDL · SCHLEGL