LIDL, a well known German retailer, is the last brand you’d associate with an Esport team. Despite that fact, they decided to become sponsors of a famous Esport team SK Gaming and asked us to create a campaign for their partnership. We decided to be completely honest, and say that, “Hey, we have no idea of Esport, but we know everything about fresh food”. This overarching thought led to us winning the pitch with the campaign title – Fresh in Esport.